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Nevertheless, most online daters (62%)agree that the internet makes them feel closer to people.
In the 18-30 age groups, online daters are more likely to visit cinemas, drink alcohol, and eat out at restaurants at least twice a month.
Meanwhile, unique visitors to mobile dating apps increased 16% in the same time period. mobile dating apps With these growth trends, mobile apps can outpace dating websites in the online dating market within three years.
Right now, there are already several mobile apps, but all of them are still able to build their own user base.
This transition to mobile apps reflects the preference of users for mobile devices due to ease of use and convenience.
Consequently, it is no surprise that the business is booming with the many thousands of apps and websites available.We see a cultural effect on a regional level: Overall, online dating is much more popular in the Asia-Pacific and Latin American regions, perhaps because these markets are mobile-first in nature, compared to Europe where we see a greater degree of digital conservatism.*The contrasts in the Asia-Pacific region are even starker: Countries like South Korea and Japan have massively lower rates of online dating among younger singles than neighboring China, where 52% of all singles have used some form of online dating in the past month.Broadly speaking on a national level, lower average age at first marriage is associated with a higher prevalence of online dating among 16-34 year olds, at least among the online populations in the 37 markets which we collect this data from.This reflects something crucial: Online dating isn’t replacing any kind of offline connection or behavior, at least not for the cohort as a whole.The closeness they feel the internet is giving them reflects on their offline behavior, which is more social than their age group would imply.
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